This article really helped "break down" the ad and understand it a little better.
The informal balance in this ad is well reflected by using excitement to grab attention. This is balanced well formally also in that the ad is easy to read, understand, and make judgements based solely on the picture. There aren't many words in my ad. There is a pleasing impression that is made when you look at this ad, and it makes you feel like you could be there. The emphasis is great as well...the color scheme and the size of the shoe set in the forefront with the city being the background.
I don't know that this article will make me think differently about advertising...although maybe for a short while I will?
Funny you should mention Walt Disney World...I used to work there. It was very common to see all the characters without their heads on. :)
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