I have seen/heard lots of commercials that use humor to grab the attention of the audience. I have also seen lots of commercials that are so dumb, it's ridiculous. Although they are dumb, they do their job by grabbing your attention. I think its funny that you know immediately what a commercial is for based on characters...Progressive, Sonic, etc.
I think there are lots of commercials that don't really make any sense. Some of them are difficult to determine what they are advertising. Of course, these commercials are not effective to me. I don't know that I have ever turned the station because of a particular commercial. I don't recall ever having the urge to try something based solely on a commercial either. Maybe I have?
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