The analytical tool being used here, or the main idea, is to express how using everyday, ordinary products can make you feel like you are 'top of the rank' or make you feel like you 'belong' in a place that seems out of reach. I believe this is still being used today when considering advertisement for most products. Of course, advertisers want to make their product more appealing, but perhaps the most appealing to people is something that is flashy and a 'money saver'. These products typically get more consumers.
This analytical tool applies to my ad of choice...it is flashy and makes the reader feel like they could place themselves there (in the big city). It shows many sides of the product and makes the reader feel comfortable.
This ad is for shoes.
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